Simple is easy. And easy always seems to get done.

This month our company, The Raven Group, Inc. celebrates 13 years in business. We are proud to have sustained the past couple of years and are finally seeing a light at the end of the tunnel. So, I thought it would be timely to write about how we did it.

Yet, many of my readers are not business owners. My following is also comprised of executives, department heads, managers and individual contributors. As I thought about the course of action we followed to endure, I realized it applies to everyone.

Whether you are working at keeping your doors open, avoiding reductions in force or worrying about being laid off, these 5 simple, easy tips may be just what you are looking for.

1. Always have options
Keep changing and don't get stagnate
Create opportunities

2. Remedy poor performance

Work constantly at self-improvement
Decide early to release substandard performers

3. Have little and big goals in mind
Strive for something everyday
Focus on just one or two long-term goals

4. Remember time flies
Don’t delay making tough decisions
Make choices and follow through on them

5. Celebrate often
Recognize the smallest of wins

Show your appreciation

These five simple tips have kept our company and our sanity as business owners on course since 1998. They also play a big part of how we lead our personal lives as well.

They are simple.

But simple is easy. And easy always seems to get done.