Today I will be attending the final day of a User Conference being held by one of my best clients, e-Builder. They are a construction program management software company based in Plantation, FL. Attendees are from all over the country – the farthest traveling from Alaska to Ft. Lauderdale. As I listened to owners Jon and Ron Antevy speak to various audiences, they had one resounding theme– “To build Goodwill and earn the Trust of others.”
This is the exact same message being followed by a networking group I belong to, BNI Premier (Business Networking International). Lead by President Julie Hough, Bankruptcy Attorney, the goal of each weekly meeting is to establish connections among members based on “Goodwill and Trust”.
When you think about it, building Goodwill and Trust is a must for long lasting relationships. It rings true professionally and personally. It is the driving force for turning prospects into customers. It is the magnet that keeps us attached to create a partnership that thrives over time.
It is the foundation for a good marriage, long-lasting friendships and successful parenting. Friends rely on Goodwill and Trust without even knowing it. Teachers and Coaches use it to drive peak performance.
And, it comes down to 3 basics:
1. Be true to your word
2. Be giving
3. Be thankful
As you go about your day think about how you can lead a fulfilling life by building Goodwill and Trust with everyone you encounter.
