Saturday, February 25, 2012

Motoring away from good business practices

When was the last time you bought or leased a car?  If it has been a while you are in for a wonderful surprise. 

Remember the days when the sales manager was unbearable?  Back then car sales people were the brunt of jokes – no one wanted to be associated with the industry and the mere thought of walking into a showroom made people cringe.

If anxiety sets in for you when it’s time to find a new vehicle, let me ease your mind.  Car sales people just don’t care about you anymore!  They do not follow up, will let you leave the dealership without a sale and enjoy letting you sit in the showroom for ridiculous periods of time while they…well, I’m not actually sure what they do when they disappear.

Over the past month my husband has lead the search for a new vehicle for me. And, experiencing the process is mind boggling to us.  As business owners, we believe in calling our customers back. We follow up. We respond to emails. We are respectful and honor all prospects and repeat clients. Obviously, we don’t sell cars.

So, when you want to lose loyal clients, make a poor impression on potential new business just follow top car dealers’ motto: ”If you want one of our cars, you’ll have to work for it.”

The next time you are in need of a car consider an auto broker. They work within your budget, offer suggestions that you hadn’t thought of and stay in touch with you.

Once your decision is made, they DELIVER the car to you!  Yes, folks, you don’t ever have to leave your house. The entire transaction takes about an hour – all being conducted in the comfort of your kitchen. 

If you are in South Florida, I will even give a contact – it is Holly Wright, President of Auto Source of America, Inc. She can be reached at 954-270-3987. I

As they say in the business…Happy Motoring!